Creative Exchange: Chasing & Engaging Audiences

The Arts Council of Greater Lansing is pleased to announce its Creative Exchange, an exciting new event serving as a platform to convene artists, arts organizations and other members of the arts and culture sector to share ideas, knowledge, challenges, victories and a whole lot more! We are excited to create an opportunity to bring everyone to the table for a full day of workshops, panel discussions, networking, entertainment, lots of learning, and of course, creative exchange!

Who's Your Audience?

In arts and cultural administration and practice, there is always a need or desire for more audience. A diverse audience. A more engaged audience. Have you wondered how to meet this challenge or wondered if others are dealing with this, too? Let's come together and exchange what audience development issues exist-specifically for artists and art administrators-and how we might address them. This is a unique opportunity for you to exchange ideas with your peers, learn from them AND others leading in the field!

Early Bird:

Member $70.00
Non-Member $85.00
Student $60.00 

After July 7 or at the Door:

Member $80.00
Non-Member $95.00
Student $60.00 


Keep an eye on this page as we release more information about what to expect at the Creative Exchange!

Meet Our Keynote Speaker: Donna Walker-Kuhne!

Acknowledged as the nation’s foremost expert in audience development by the Arts & Business Council, Ms. Walker-Kuhne has devoted her career to increasing access to the arts. She has raised over $20 million in earned income promoting the arts to multicultural communities.

Donna Walker-Kuhne is President of Walker International Communications Group, a 30-year-old boutique marketing and audience development consulting agency. She provides consulting services to numerous arts organizations throughout the world.

"I firmly believe that the arts are the only pure vehicle we have in today's society that cross cultural and ethnic barriers and allow people to transcend their differences."
Through her work, she ensures the artistic visions of arts organizations are experienced by the artists and multicultural community, increasing the growth of a diverse audience for the 21st century. 

One of the largest audience populations being underserved are those with disabilities

Wharton Center for Performing Arts is initiating sensory-friendly performances for people on the autism spectrum and with other sensory or neurological issues. How can you be more welcoming to this very large population of potential participants? Learn from Wharton Center's Diane Willcox, Director of Marketing and Communication, as she tells you about the importance of this type of programming, the potential it has to grow your audience, and the steps you can take to create a sensory-friendly environment for your neuro-diverse guests, patrons and/or audience members.


Engage diverse audiences, including young professionals

Amanda Bankston and Anne Ruffley, Co-Directors at Detroit Passport to the Arts (DP2A) will present their program in southeast Michigan that provides an introduction to the Detroit arts and cultural scene for people 45 and under. A passport provides access to up to six performances, including visual art, opera, symphony, theater, film and chamber music, followed by an opportunity to mix and mingle with passport holders and artists. DP2A’s Co-Directors Amanda Bankston and Anne Ruffley will discuss how their program is working and then join a panel with Lansing 5:01’s program director Victoria Morris and board president Josh Holliday to discuss what young professionals want from the arts and cultural community. 



 We will have entertainment by Elden Kelly & Bobby Bringi 


Join us!


Thank You to Our Sponsors