The Arts Council has been very busy of late preparing for the pilot launch of its new smartphone app, 517artwalk, which will highlight area public art and galleries. The launch will take place on Aug. 8, 2014 and coincide with the kick-off of the Great Lakes Folk Festival. The app will be heavily marketed to FolkFest guests, allowing the Arts Council to take advantage of the tourism and heavy foot traffic in East Lansing.
Walking the walk
Back in June, the council announced that we received a $7,500 grant through the Capital Region Community Foundation to help with the 517artwalk project. In addition to their funding support, we are also partnering with Michigan State University, City of East Lansing, the Greater Lansing Michigan Convention and Visitors Bureau, City Pulse and the Michigan Council for Arts and Cultural Affairs to create a comprehensive listing of all the public art and galleries in the tri-county.
After a great deal of prepartion, we are now ready for phase one of the project—testing the app’s ability in locating the 15 East Lansing locations, including public art pieces, galleries and the Eli and Edythe Broad Museum.
The Great Lakes Folk Festival will be the perfect testing ground for the artwalk because it brings so many people into town who are interested not only in the festival but also in exploring East Lansing. It is our belief that the app will appeal to festival goers who share an interest in app technology and the arts coupled with an adventurous spirit.Pop up artThe app uses beacon technology by GeLo Inc. of Grand Rapids, Mich. Small beacons, or tags, will be placed near public art works and galleries in East Lansing. Users can then download the app, which includes a map of the walk area, and when they approach a piece of art, a photo of the piece with a description will pop up on their phone.
A key component for the walks to be effective is to include galleries and art works that are in close proximity of one another. While the app will eventually offer a comprehensive list of all works and galleries, the walks themselves will include only those that are within walking distance of one another, making it easy for users to visit all of the locations on the map.
Steps toward success
The pilot is the first step in the project, which currently has funding through 2015. The Arts Council’s ultimate goal is for the app to highlight a variety of walks within the Greater Lansing tri-county area, e.g. E. Lansing, MSU, Old Town, LCC, Grand Ledge, etc., featuring all of the galleries and public art pieces that live within walking paths or areas in our local townships and cities.
Get your free 517
The app is available for free and can be downloaded at both the Google Play and at the App Store. Simply go to the venue of your choice from your mobile phone and search 517artwalk to get your app. Make sure to tweet your art finds! #517artwalk